Course Aims
and Objectives: The aim of this course is to provide graduate students with a comprehensive understanding of statistical concepts and analytical techniques that support evidence-based decision-making in business and research environments. It emphasizes both theoretical understanding and practical application using real-world data and statistical software.
Course Content:
The course aims at providing graduate students with an understanding of statistics and data analysis for managers. The course objective is to teach the methods to be followed after collecting data for a problem to be solved. The quality of research decisions depends to a great extent on the information available to decision makers. Data analysis transforms raw data into information which can help in this decision-making process. It will provide prospective managers with an understanding of marketing research findings using SPSS for Windows
- Öğretmen: Mehmet KARAY