This course provides an in-depth look at how business firms use information technologies and information systems to achieve corporate objectives. Upon completion of the course, the student should understand and assess the role of Information Systems in achieving competitive advantage in the ever changing business world of today. Main topics are: Information systems in global business today, global e-business (how business use information systems), information systems, organizations and strategy, foundation of business intelligent, achieving operational excellence and customer intimacy, e-commerce (digital markets and digital goods), enhancing decision making, managing global systems.
The main aim of this course is to develop an awareness of Information Technology and its tools that can be used by business management to solve management problems as well as finding new opportunities to increase their organizations efficiency.
- Teacher: Mehmet KARAY