This course describes the way a company achieves its marketing goals by determining a specified target market and using its sufficient marketing sources to successfully serve the target market. Therefore, marketing is an orderly and insightful process for thinking about planning for markets. The efforts are conducted in a superior way facing the age of technology advancement.Customer value is perceived as a controlling factor to formulate a broad strategy and refining it into a detailed marketing mix, i.e. product, price, place or distribution and promotion, and action plan. Planning, evaluation and improvement relating to the marketing mix need marketing decisions by a manager. The decisions include who the company wants as its customers, which needs to satisfy, what products and services to offer, what prices to set, what communications to send and receive, what channels of distribution to use, and what partnerships to develop. In making his/her decisions, he/she might be influenced by uncontrollably environmental factors, such as political, economic, social, legal, technology, demographic factors and competition.This course also outlines the importance of crafting marketing strategy based on sustainability development and ethics. The elements are discussed in the marketing case.


This course examines the theories of behavior in organizations in order to understand it better for the purpose of developing better strategies to achieve effectiveness and efficiency in organizations, in a business world with increasingly diverse workplaces. It focuses on organizational behavior on three levels, namely individual, group, and organizational. The course aims to help students apply the theoretical knowledge gained in the course to the workplace as well as to guide them in researching the concepts and relationships among them further to contribute to the OB literature.

The course aims at providing graduate students with an understanding of statistics and data analysis for managers. The course objective is to teach the methods to be followed after collecting data for a problem to be solved. The quality of research decisions depends to a great extent on the information available to decision makers. Data analysis transforms raw data into information which can help in this decision making process. It will provide prospective managers with an understanding of marketing research findings using SPSS for Windows